Creative leader in content and product
Developing and launching products, building content systems, and leading cross-regional teams—with a focus on strategy, innovation, and product care
Let’s talk
Where strategy meets human storytelling
Product & Content Lead with 5+ years of experience building digital products at the intersection of UX, content, and technology. I lead end-to-end product development from concept and positioning to launch and scaling, with hands-on experience in Telegram Mini Apps and data-driven decision making. Have launched products and led international teams across Latin America, Africa, MENA, and Central Asia
SKILLS
- Content Strategy
- Product Development
- UX Writing
- UX Writing
- Storytelling
- Brand Voice
- Product Launch
- A/B Testing
- CustDev
- Project Management
- Team Leadership
- Brand Design
- Illustrator
- Photoshop
- Premiere Pro
Experience
Founder & Product Lead
Spokspace ∙ Feb 2025 – Present
Led the development of Spokspace, a digital balance ecosystem with a core Telegram Mini App and multiple embedded demo integrations. Designed UX/UI in Figma and coordinated repository setup and front-end implementation with API integrations. Built product analytics (DAU/MAU, retention, user flows) and conducted Customer Development to maintain a data-driven product backlog. Launched the product in the Telegram App Store and delivered integration demos for embedded product scenarios
Head of Content
inDrive ∙ Sep 2023 – May 2025
Managed an international team of 30+ specialists (producers, SMM, PR) across the MENA, LATAM, Africa, and Central Asia regions. Developed a brand strategy for sports projects from scratch, including branding, tone of voice, and communications policy, tailored for key international regions. Executed PR and video campaigns that won 4 awards at international festivals (White Square, Ad Black Sea) and generated over 1 million views. Launched several digital platforms, including an educational platfrom in partnership with the Kazakhstan Football Federation
Content Manager
Social Discovery Group ∙ Aug 2022 – Sep 2023
Developed and executed content strategies for a streaming platform. Managed partnerships with influencers and streamers, edited and optimized live and recorded content. Achieved 40% growth in user engagement and a 25% improvement in retention by aligning production with platform analytics
Content Manager (Trust & Safety)
TikTok Russia ∙ Sep 2020 – Dec 2022
Increased the active streamer base by 40% year-over-year by developing and implementing new support programs. Boosted average streamer revenue by 20% by launching a bonus program, which also increased platform profits from in-app gifts. Organized and executed two major in-app contests aimed at improving user retention. Launched a weekly content digest to engage the platform's audience of 500,000+ users
Marketing Manager
Radisson Blu Congress Center ∙ Sep 2018 – June 2020
Contributed to the development and refinement of content quality control policies for the EMEA region. Initiated and built a creative team from scratch within the Trust & Safety department to produce branding materials. Developed training video materials to improve the department's annual employee performance review process. Launched and managed two regular departmental digests to inform teams across the EMEA region about key updates
Education
Russian University of Economics
PR & Marketing ∙ 2015–2019
Brand Style Guide
Comprehensive style guide created for YourPace, inDrive’s global running initiative
Explore →
Educational platform
A digital learning ecosystem built in collaboration with the Kazakhstan Football Federation
Explore →
Communication Strategy
Strategic framework outlining how the Supernovas project communicates its mission, values, and activities across platforms
Explore →
Creative leader in content and product
Developing and launching products, building content systems, and leading cross-regional teams—with a focus on strategy, innovation, and product care
Let’s talk
Where strategy meets human storytelling
Product & Content Lead with 5+ years of experience building digital products at the intersection of UX, content, and technology. I lead end-to-end product development from concept and positioning to launch and scaling, with hands-on experience in Telegram Mini Apps and data-driven decision making. Have launched products and led international teams across Latin America, Africa, MENA, and Central Asia
SKILLS
- Content Strategy
- Product Development
- UX Writing
- UX Writing
- Storytelling
- Brand Voice
- Product Launch
- A/B Testing
- CustDev
- Project Management
- Team Leadership
- Brand Design
- Illustrator
- Photoshop
- Premiere Pro
Experience
Founder & Product Lead
Spokspace ∙ Feb 2025 – Present
Led the development of Spokspace, a digital balance ecosystem with a core Telegram Mini App and multiple embedded demo integrations. Designed UX/UI in Figma and coordinated repository setup and front-end implementation with API integrations. Built product analytics (DAU/MAU, retention, user flows) and conducted Customer Development to maintain a data-driven product backlog. Launched the product in the Telegram App Store and delivered integration demos for embedded product scenarios
Head of Content
inDrive ∙ Sep 2023 – May 2025
Managed an international team of 30+ specialists (producers, SMM, PR) across the MENA, LATAM, Africa, and Central Asia regions. Developed a brand strategy for sports projects from scratch, including branding, tone of voice, and communications policy, tailored for key international regions. Executed PR and video campaigns that won 4 awards at international festivals (White Square, Ad Black Sea) and generated over 1 million views. Launched several digital platforms, including an educational platfrom in partnership with the Kazakhstan Football Federation
Content Manager
Social Discovery Group ∙ Aug 2022 – Sep 2023
Developed and executed content strategies for a streaming platform. Managed partnerships with influencers and streamers, edited and optimized live and recorded content. Achieved 40% growth in user engagement and a 25% improvement in retention by aligning production with platform analytics
Content Manager (Trust & Safety)
TikTok Russia ∙ Sep 2020 – Dec 2022
Increased the active streamer base by 40% year-over-year by developing and implementing new support programs. Boosted average streamer revenue by 20% by launching a bonus program, which also increased platform profits from in-app gifts. Organized and executed two major in-app contests aimed at improving user retention. Launched a weekly content digest to engage the platform's audience of 500,000+ users
Marketing Manager
Radisson Blu Congress Center ∙ Sep 2018 – June 2020
Contributed to the development and refinement of content quality control policies for the EMEA region. Initiated and built a creative team from scratch within the Trust & Safety department to produce branding materials. Developed training video materials to improve the department's annual employee performance review process. Launched and managed two regular departmental digests to inform teams across the EMEA region about key updates
Education
Russian University of Economics
PR & Marketing ∙ 2015–2019
Brand Style Guide
Comprehensive style guide created for YourPace, inDrive’s global running initiative
Explore →
Educational platform
A digital learning ecosystem built in collaboration with the Kazakhstan Football Federation
Explore →
Communication Strategy
Strategic framework outlining how the Supernovas project communicates its mission, values, and activities across platforms
Explore →
Creative leader in content and product
Developing and launching products, building content systems, and leading cross-regional teams—with a focus on strategy, innovation, and product care
Let’s talk
Where strategy meets human storytelling
Product & Content Lead with 5+ years of experience building digital products at the intersection of UX, content, and technology. I lead end-to-end product development from concept and positioning to launch and scaling, with hands-on experience in Telegram Mini Apps and data-driven decision making. Have launched products and led international teams across Latin America, Africa, MENA, and Central Asia
SKILLS
- Content Strategy
- Product Development
- UX Writing
- UI/UX
- Analytics
- Roadmaps
- Product Launch
- A/B Testing
- CustDev
- Project Management
- Team Leadership
- Brand Design
- Illustrator
- Photoshop
- Premiere Pro
Experience
Founder & Product Lead
Spokspace ∙ Feb 2025 – Present
Led the development of Spokspace, a digital balance ecosystem with a core Telegram Mini App and multiple embedded demo integrations. Designed UX/UI in Figma and coordinated repository setup and front-end implementation with API integrations. Built product analytics (DAU/MAU, retention, user flows) and conducted Customer Development to maintain a data-driven product backlog. Launched the product in the Telegram App Store and delivered integration demos for embedded product scenarios
Head of Content
inDrive ∙ Sep 2023 – May 2025
Managed an international team of 30+ specialists (producers, SMM, PR) across the MENA, LATAM, Africa, and Central Asia regions. Developed a brand strategy for sports projects from scratch, including branding, tone of voice, and communications policy, tailored for key international regions. Executed PR and video campaigns that won 4 awards at international festivals (White Square, Ad Black Sea) and generated over 1 million views. Launched several digital platforms, including an educational platfrom in partnership with the Kazakhstan Football Federation
Content Manager
Social Discovery Group ∙ Aug 2022 – Sep 2023
Developed and executed content strategies for a streaming platform. Managed partnerships with influencers and streamers, edited and optimized live and recorded content. Achieved 40% growth in user engagement and a 25% improvement in retention by aligning production with platform analytics
Content Manager (Trust & Safety)
Increased the active streamer base by 40% year-over-year by developing and implementing new support programs. Boosted average streamer revenue by 20% by launching a bonus program, which also increased platform profits from in-app gifts. Organized and executed two major in-app contests aimed at improving user retention. Launched a weekly content digest to engage the platform's audience of 500,000+ users
Marketing Manager
Radisson Blu Congress Center ∙ Sep 2018 – June 2020
Contributed to the development and refinement of content quality control policies for the EMEA region. Initiated and built a creative team from scratch within the Trust & Safety department to produce branding materials. Developed training video materials to improve the department's annual employee performance review process. Launched and managed two regular departmental digests to inform teams across the EMEA region about key updates
Education
Russian University of Economics
PR & Marketing ∙ 2015–2019
Brand Style Guide
Comprehensive style guide created for YourPace, inDrive’s global running initiative
Explore →
Educational platform
A digital learning ecosystem built in collaboration with the Kazakhstan Football Federation
Explore →
Communication Strategy
Strategic framework outlining how the Supernovas project communicates its mission, values, and activities across platforms
Explore →