Creative leader in content and product
Developing and launching products, building content systems, and leading cross-regional teams—with a focus on strategy, innovation, and product care
Let’s talk
Where strategy meets human storytelling
An experienced Content Lead whose role has evolved from strategic storytelling and branding to the development of complex IT solutions. In 5 years in the industry, I have learned to create products that users not only love but are also built on modern technologies, including Telegram Mini Apps and blockchain. Successfully launched products and led teams in Latin America, Africa, MENA, and Central Asia markets
SKILLS
- Content Strategy
- Content Creation
- Product Development
- UX Writing
- Storytelling
- Brand Voice
- Leadership
- Data Analysis
- Project Management
- Product Launch
- Brand Design
- Figma
- Illustrator
- Photoshop
- Premiere Pro
Experience
Founder & Product Lead
Spokspace ∙ Feb 2025 – Present
Led the end-to-end launch of a Telegram Mini App, from ideation and branding to UX/UI design (Figma) and AI-powered low-code development. Established a product analytics system (tracking DAU/MAU, Retention, User Flow) and conducted Customer Development research to build a data-driven backlog. Secured publication in the official Telegram App Store and earned a feature on the official Telegram channel (5M subscribers). Launched an SMM campaign to build a community, attracting 250+ organic users within 1.5 months and achieving a retention rate of over 10%
Head of Content
inDrive ∙ Sep 2023 – May 2025
Managed an international team of 30+ specialists (producers, SMM, PR) across the MENA, LATAM, Africa, and Central Asia regions. Developed a brand strategy for sports projects from scratch, including branding, tone of voice, and communications policy, tailored for key international regions. Executed PR and video campaigns that won 4 awards at international festivals (White Square, Ad Black Sea) and generated over 1 million views. Launched several digital platforms, including an educational platfrom in partnership with the Kazakhstan Football Federation
Content Manager
Social Discovery Group ∙ Aug 2022 – Sep 2023
Developed and executed content strategies for a streaming platform. Managed partnerships with influencers and streamers, edited and optimized live and recorded content. Achieved 40% growth in user engagement and a 25% improvement in retention by aligning production with platform analytics
Content Manager (Trust & Safety)
TikTok Russia ∙ Sep 2020 – Dec 2022
Increased the active streamer base by 40% year-over-year by developing and implementing new support programs. Boosted average streamer revenue by 20% by launching a bonus program, which also increased platform profits from in-app gifts. Organized and executed two major in-app contests aimed at improving user retention. Launched a weekly content digest to engage the platform's audience of 500,000+ users
Marketing Manager
Radisson Blu Congress Center ∙ Sep 2018 – June 2020
Contributed to the development and refinement of content quality control policies for the EMEA region. Initiated and built a creative team from scratch within the Trust & Safety department to produce branding materials. Developed training video materials to improve the department's annual employee performance review process. Launched and managed two regular departmental digests to inform teams across the EMEA region about key updates
Education
Russian University of Economics
PR & Marketing ∙ 2015–2019
Brand Style Guide
Comprehensive style guide created for YourPace, inDrive’s global running initiative
Explore →
Educational platform
A digital learning ecosystem built in collaboration with the Kazakhstan Football Federation
Explore →
Communication Strategy
Strategic framework outlining how the Supernovas project communicates its mission, values, and activities across platforms
Explore →
Creative leader in content and product
Developing and launching products, building content systems, and leading cross-regional teams—with a focus on strategy, innovation, and product care
Let’s talk
Where strategy meets human storytelling
An experienced Content Lead whose role has evolved from strategic storytelling and branding to the development of complex IT solutions. In 5 years in the industry, I have learned to create products that users not only love but are also built on modern technologies, including Telegram Mini Apps and blockchain. Successfully launched products and led teams in Latin America, Africa, MENA, and Central Asia markets
SKILLS
- Content Strategy
- Content Creation
- Product Development
- UX Writing
- Storytelling
- Brand Voice
- Leadership
- Data Analysis
- Project Management
- Product Launch
- Brand Design
- Figma
- Illustrator
- Photoshop
- Premiere Pro
Experience
Founder & Product Lead
Spokspace ∙ Feb 2025 – Present
Led the end-to-end launch of a Telegram Mini App, from ideation and branding to UX/UI design (Figma) and AI-powered low-code development. Established a product analytics system (tracking DAU/MAU, Retention, User Flow) and conducted Customer Development research to build a data-driven backlog. Secured publication in the official Telegram App Store and earned a feature on the official Telegram channel (5M subscribers). Launched an SMM campaign to build a community, attracting 250+ organic users within 1.5 months and achieving a retention rate of over 10%
Head of Content
inDrive ∙ Sep 2023 – May 2025
Managed an international team of 30+ specialists (producers, SMM, PR) across the MENA, LATAM, Africa, and Central Asia regions. Developed a brand strategy for sports projects from scratch, including branding, tone of voice, and communications policy, tailored for key international regions. Executed PR and video campaigns that won 4 awards at international festivals (White Square, Ad Black Sea) and generated over 1 million views. Launched several digital platforms, including an educational platfrom in partnership with the Kazakhstan Football Federation
Content Manager
Social Discovery Group ∙ Aug 2022 – Sep 2023
Developed and executed content strategies for a streaming platform. Managed partnerships with influencers and streamers, edited and optimized live and recorded content. Achieved 40% growth in user engagement and a 25% improvement in retention by aligning production with platform analytics
Content Manager (Trust & Safety)
TikTok Russia ∙ Sep 2020 – Dec 2022
Increased the active streamer base by 40% year-over-year by developing and implementing new support programs. Boosted average streamer revenue by 20% by launching a bonus program, which also increased platform profits from in-app gifts. Organized and executed two major in-app contests aimed at improving user retention. Launched a weekly content digest to engage the platform's audience of 500,000+ users
Marketing Manager
Radisson Blu Congress Center ∙ Sep 2018 – June 2020
Contributed to the development and refinement of content quality control policies for the EMEA region. Initiated and built a creative team from scratch within the Trust & Safety department to produce branding materials. Developed training video materials to improve the department's annual employee performance review process. Launched and managed two regular departmental digests to inform teams across the EMEA region about key updates
Education
Russian University of Economics
PR & Marketing ∙ 2015–2019
Brand Style Guide
Comprehensive style guide created for YourPace, inDrive’s global running initiative
Explore →
Educational platform
A digital learning ecosystem built in collaboration with the Kazakhstan Football Federation
Explore →
Communication Strategy
Strategic framework outlining how the Supernovas project communicates its mission, values, and activities across platforms
Explore →
Creative leader in content and product
Developing and launching products, building content systems, and leading cross-regional teams—with a focus on strategy, innovation, and product care
Let’s talk
Where strategy meets human storytelling
An experienced Content Lead whose role has evolved from strategic storytelling and branding to the development of complex IT solutions. In 5 years in the industry, I have learned to create products that users not only love but are also built on modern technologies, including Telegram Mini Apps and blockchain. Successfully launched products and led teams in Latin America, Africa, MENA, and Central Asia markets
SKILLS
- Content Strategy
- Content Creation
- Product Development
- Storytelling
- UX Writing
- UI/UX Design
- Leadership
- Data Analysis
- Project Management
- Product Launch
- Brand Design
- Figma
- Illustrator
- Photoshop
- Premiere Pro
Experience
Founder & Product Lead
Spokspace ∙ Feb 2025 – Present
Led the end-to-end launch of a Telegram Mini App, from ideation and branding to UX/UI design (Figma) and AI-powered low-code development. Established a product analytics system (tracking DAU/MAU, Retention, User Flow) and conducted Customer Development research to build a data-driven backlog. Secured publication in the official Telegram App Store and earned a feature on the official Telegram channel (5M subscribers). Launched an SMM campaign to build a community, attracting 250+ organic users within 1.5 months and achieving a retention rate of over 10%
Head of Content
inDrive ∙ Sep 2023 – May 2025
Managed an international team of 30+ specialists (producers, SMM, PR) across the MENA, LATAM, Africa, and Central Asia regions. Developed a brand strategy for sports projects from scratch, including branding, tone of voice, and communications policy, tailored for key international regions. Executed PR and video campaigns that won 4 awards at international festivals (White Square, Ad Black Sea) and generated over 1 million views. Launched several digital platforms, including an educational platfrom in partnership with the Kazakhstan Football Federation
Content Manager
Social Discovery Group ∙ Aug 2022 – Sep 2023
Developed and executed content strategies for a streaming platform. Managed partnerships with influencers and streamers, edited and optimized live and recorded content. Achieved 40% growth in user engagement and a 25% improvement in retention by aligning production with platform analytics
Content Manager (Trust & Safety)
Increased the active streamer base by 40% year-over-year by developing and implementing new support programs. Boosted average streamer revenue by 20% by launching a bonus program, which also increased platform profits from in-app gifts. Organized and executed two major in-app contests aimed at improving user retention. Launched a weekly content digest to engage the platform's audience of 500,000+ users
Marketing Manager
Radisson Blu Congress Center ∙ Sep 2018 – June 2020
Contributed to the development and refinement of content quality control policies for the EMEA region. Initiated and built a creative team from scratch within the Trust & Safety department to produce branding materials. Developed training video materials to improve the department's annual employee performance review process. Launched and managed two regular departmental digests to inform teams across the EMEA region about key updates
Education
Russian University of Economics
PR & Marketing ∙ 2015–2019
Brand Style Guide
Comprehensive style guide created for YourPace, inDrive’s global running initiative
Explore →
Educational platform
A digital learning ecosystem built in collaboration with the Kazakhstan Football Federation
Explore →
Communication Strategy
Strategic framework outlining how the Supernovas project communicates its mission, values, and activities across platforms
Explore →